Graphic Design
Visual Hierarchy Flow
Every click starts with a glance. This article breaks down the invisible logic of visual hierarchy, and how to guide attention with purpose, not guesswork.
Ronald Mason
20+ years working with clients who value results. No jargon. No wasted time, just effective visual communication for business. I’m also a part-time applied artist; here's where craft meets thinking.
Graphic Design
10 key psychological principles every graphic designer should know
These 10 psychology rules aren’t just theory — they’re what turn pretty layouts into designs that persuade, guide, and perform. Mastering them changes how you design forever.
Graphic Design
The Invisible Architecture of Design
Designers have always made invisible decisions—long before we had the words for them. This is a story about how those choices shape trust, flow, and outcomes, and why business leaders ignore them at their own cost.
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Real Example: The Illusion of Compliance
What your cookie banner says about your ethics — and why fake consent is more than a legal risk. It’s a design failure.
What 50+ Buyers Really Want From Real Estate Websites
By Ronald Mason April 2025 | Behavioral Insights for Calm, Strategic Design Introduction In digital design, it’s easy to chase what’s trendy and fast. But when you’re designing for real people — especially buyers over 50 — data, psychology, and respect matter more than clever UX tricks. The key behavioral
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De la clarté à la cognition : pourquoi le design visuel est bien plus qu’une affaire d’esthétique
Inspiré par une conférence du Perimeter Institute, cet article explore comment le design visuel soutient l’apprentissage, la clarté et la cognition.
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From Clarity to Cognition: Why Visual Design Is More Than Aesthetic
This is a reflection on why real learning and real design, can’t be rushed. Inspired by Veritasium, it connects AI, Gestalt, and storytelling into one strategic visual mindset.
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Why Visual Design Still Decides Everything
The Research Is Clear: Good Design Isn’t Optional — It’s Critical. In the age of AI, automation, and endless content, some things haven’t changed — and they never will. Visual design still defines trust, credibility, engagement, and ultimately, business success. Here’s what the latest research (2024) confirms: * 94%